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Part III: How Peers Can Learn from Rent the Runway

Photo: Digital Trends

Timeless Trademark continues its five-part series revolving around Rent the Runway. Today, we discuss how rental startups can learn from Rent the Runway’s logistics fiasco. Please find Part I and Part II.

NEW YORK — Industry experts believe hiccups similar to Rent the Runway’s can be avoided.

Ronen Luzon, CEO of MySizeID, a retail solutions startup states, “rental service startups should make sure they are investing in artificial intelligence (AI) and cloud-driven services that amplify operations on the backend.”

Rob Shaw, managing director of Fluent Commerce, said RTR’s issue came from launching a new system “without running all failovers,” which ended in a crash, resulting in their inventory being no longer visible.

Luzon, who also founded parcel measurement app, BoxSizeID, explained the priority of using technology for shipping services, which “allow rental services to reduce operating expenses and improve operational efficiency.”

Shaw recommends that startups emerging in the rental sphere allow for time to test the software first, and to only launch once things are expressly fine-tuned.

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