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Part I: Logistics Gone Bad

Photo: Medium

Timeless Trademark will be doing a five-part series revolving around Rent the Runway. Today, we discuss the art of logistics gone bad.

NEW YORK ⁠— In late September, the fashion rental platform known as Rent the Runway faced a supply crisis. Hundreds of customers came in droves to its online channels, complaining about not receiving occasion pieces in time for their event.

As a follow-up, Rent the Runway stated on its website that customers whose rentals never arrived would receive US$200 “in an effort to make up for this failure.”

Not long thereafter the event, RTR’s head of supply chain, Marv Cunningham, stepped down. Cunningham was previously at Target as vice president of supply chain engineering and at Amazon as director of fulfillment.

The purpose of RTR was for women to come and rent cocktail dresses for important events, rather than buying an outfit for a single use. RTR is largely credited for pioneering the fashion retail space. Since its debut, the company has grown to offering a subscription service.

RTR advised the public that an update to its warehouse software system caused a delay for some users.

RTR has a distribution centre in Secaucus, New Jersey and opened a second processing centre in Arlington, Texas in July. It has raised over US$300MM in funding and has a US$1B valuation.

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