Retro. Orange. Silk Scarves. Pop-Up. Spruce Up. Vintage. Hermès. Need we say more?
La Maison des Carrés Hermès has launched pop-up Laundromats called “Hermèsmatic”, a fun, complimentary service where fashionistas may spruce up their vintage carrés via washing machines and dip-dying.
The pop-ups are bathed in the brand’s orange moniker and are designed to resemble a retro Laundromat. Washing machines, waiting seats, and Hermès washing powder are present and bear the house’s strong orange colour.
All formats of Hermès scarves are welcome – even the CSGM. One may select which coloured rinse the washing machines produce, whilst the dryers restore the carrés original softness. The treatment has a 48-hour drying time – just drop off and pick up two days later. The scarves are returned in a charming canvas pouch with a cubed soap. Hermès is not responsible for the outcome, as it is unpredictable – all part of the fun!
While there, you can also ooh and aah over the Hermès dip-dye collection, with signature patterns in nine different shades from the Hermès workshops in Lyon. Pieces from this collection may be purchased, and include some designs that have never been reissued.
Hermèsmatic have popped up in Munich, Brussels, Strasbourg, Dubai, Basel, Kyoto, Amsterdam, and most recently, New York. The chic quasi-Laundromats are typically open for only a few days.
Timeless Trademark™ has learned that Hermèsmatic will open in D.C. in July, Nashville in October, and L.A. in November.
The concept is in commemoration of its 80th anniversary of its signature silk scarves. C‘est très bien.
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