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Part III: How Peers Can Learn from Rent the Runway

Timeless Trademark ™ continues its five-part series revolving around Rent the Runway. Today, we discuss how rental startups can learn from Rent the Runway's logistics fiasco.

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Part II: The Importance of Logistics

Timeless Trademark ™ continues its five-part series revolving around Rent the Runway. Today, we discuss the importance of logistics.

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Bye Bye Barneys

After three months of drama, Barneys New York has been sold to Authentic Brands Group.

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Part I: Logistics Gone Bad

Photo: Medium Timeless Trademark ™ will be doing a five-part series revolving around Rent the Runway. Today, we discuss the art of logistics gone bad. NEW YORK ⁠— In late...

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Retail: “Innovate or Die!”

Why are retailers struggling to reinvent themselves and their industry when the existential threat seems so clear? If the battle cry truly is "innovate or die," why are so many...

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