+1 (216) 401-7533

Why I’m Not Happy Céline Is Now Accessible Online

PARIS — This morning, as we were perusing Nordstrom.com, we noticed a sentence at the top — “Including Céline sunglasses — now available online.”

Céline Fall 2013 Ad Campaign featuring Daria Werbowy | Photo: Spotted Fashion

At first, we didn’t know how to react.

Happy because that would mean we wouldn’t have to go in-person anymore to try on a new model, see how they fit our face (or if they fit our face)?

Unhappy because of the potential of Célines becoming trend and falling into the diluted brand landfill?

Remain neutral and inform readers that Célines may now be bought online?

Ultimately, we were disappointed. But that disappointment started back in October.

Phoebe Philo, former Céline Creative Director | Photo: V Magazine

In October 2017, LVMH was interviewing designers to replace Céline creative director Phoebe Philo and rebuild the design team in preparation for her eventual departure from the French fashion brand, said several industry sources in Paris and London with knowledge of the matter.

On 22 December 2017, it was announced that Philo was stepping down. We got a gut-wrenching feeling. Each time a revered, revolutionising creative director (ex. Jenna Lyons) has stepped down, the brand has begun to capsize.

 

“Each time a revered, revolutionising creative director has stepped down, the brand has begun to capsize.”

 

Put well, “It smells like the end of an epoch,” one headhunting source said on condition of anonymity.

Now, we’re left wondering: is this e-commerce “birth” a part of Céline‘s poor plan that started with Philo’s leaving? We think so.

Céline Spring 2015 Ad Campaign featuring Daria Werbowy | Photo: Spotted Fashion

Philo’s the responsible party for remaking Céline into the label for unfussy, minimally chic, professional women.

 

“You could tell a Céline customer from a mile away  the ‘just-so’ cut trench…”

 

You could tell a Céline customer from a mile away  the “just-so” cut trench or bag perched atop her arm. Given the personality of the Céline customer, she also appreciated the uncommonness of the brand’s products.

Céline Resort 2016 Ad Campaign featuring Mathilde Brandi | Photo: Complete Fashion

Whilst inconvenient at times, in a way we respected that we had to go out of our way in order to obtain, say, the CL 41076/S Tildas in Black. We liked that we didn’t see them on every other woman. We appreciated that it required us to do our research on the brand  know the style numbers, colour names, and shifts each season (the CL 41050/S in Havana, for example.)

Having to acquire this knowledge in order to secure the product made us, and all other Céline customers, devout followers. In the times of trend, we need more of those  die-hards with their own development and expression of style.

Joan Didion for Céline | Photo: Vogue

Now, the fashion industry is feeling the pressures of e-commerce. We get it. But designers who choose to be more accessible run the risk of becoming diluted (example: Michael Kors.)

We have a feeling Céline is heading towards the same demise.

Céline Winter 2014 Ad Campaign | Photo: Ikifashion

 

“Designers who choose to be more accessible run the risk of becoming diluted.”

 

The golden rule of maintaining some semblance of luxury is to rein in the brand’s ubiquity.

Europe’s luxury groups (including Céline) have always done a wonderful job of focusing on long-term brand building through maintaining an “illusion of exclusivity.” Conversely, U.S. luxury houses have chased short-term sales by increasing distribution once the brand becomes trendy, then suffering blowback once the brand becomes too ubiquitous and fails. In other words, they shatter the illusion and as a result, lose the brand cachet.

Daria Werbowy by Juergen Teller for Céline SS13/14 | Photo: all you need is blush

 

“The golden rule of luxury: rein in the brand’s ubiquity.”

 

We understand the needs to meet numbers. But luxury players must stop sprinting to sell as much as possible, as fast as possible, or they’re to suffer the consequences.

 

“Shatter the illusion and the brand cachet is lost.”

 

Céline SS14 Ad Campaign featuring Amanda Murphy | Photo: The Fashion Model Directory

So we end with a note to Céline:

Do not increase supply just because demand goes up from e-commerce. Do not rapidly expand. Do not sell through countless third parties. Stay laser-focused on what has gotten you this far, and continue to grow with that scope.

Céline is chic, it is minimal, it is stated, and it is rare. And that’s why we like it. Let’s please keep it that way.

Céline AW12 Ad Campaign featuring Daria Werbowy | Photo: The Front Row View

Blog Comments

I’m commenting to let you know what a nice experience my cousin’s princess found reading your web page. She even learned lots of details, not to mention what it is like to have an excellent giving heart to make the mediocre ones completely grasp several extremely tough issues. You undoubtedly surpassed people’s expected results. Many thanks for displaying the warm and helpful, dependable, informative and even fun thoughts on that topic to Jane.

Thanks for your entire labor on this blog. Ellie takes pleasure in participating in research and it’s easy to understand why. We all hear all concerning the compelling mode you create good items by means of the blog and as well as attract response from website visitors on the area of interest while our own child is understanding so much. Have fun with the remaining portion of the new year. You’re doing a wonderful job.

I have to express my thanks to this writer just for bailing me out of such a instance. As a result of surfing throughout the the web and getting proposals which were not helpful, I thought my life was gone. Existing devoid of the strategies to the issues you’ve fixed as a result of your good article is a critical case, as well as the kind that could have adversely damaged my career if I hadn’t noticed your web site. The talents and kindness in maneuvering all the things was useful. I’m not sure what I would have done if I hadn’t come across such a point like this. I’m able to at this time look ahead to my future. Thank you so much for this specialized and results-oriented help. I will not be reluctant to propose your web blog to any individual who wants and needs guidelines about this subject matter.

I enjoy you because of your entire hard work on this website. Gloria delights in setting aside time for research and it is obvious why. My spouse and i know all concerning the lively manner you render very helpful strategies on this web blog and as well recommend response from some other people on the article plus our princess is now learning a great deal. Enjoy the rest of the new year. You’re doing a very good job.

Thank you a lot for providing individuals with an extraordinarily memorable possiblity to read from this web site. It really is very brilliant plus stuffed with a lot of fun for me and my office colleagues to search your web site really thrice per week to learn the latest things you will have. And indeed, I’m so at all times motivated with the tremendous guidelines served by you. Some 1 ideas in this posting are definitely the best I have had.

I’m also writing to make you be aware of of the great discovery my child gained reading through the blog. She came to understand a wide variety of things, including what it’s like to possess an ideal helping heart to make other people completely know just exactly specific complex subject areas. You undoubtedly surpassed my desires. Thanks for offering such priceless, dependable, explanatory and cool tips on that topic to Mary.

I and also my friends were found to be checking the best helpful hints found on your site then unexpectedly developed a horrible suspicion I had not expressed respect to the web site owner for those techniques. All the men ended up certainly warmed to see them and now have seriously been enjoying those things. I appreciate you for genuinely really kind and for pick out this sort of impressive guides most people are really desirous to understand about. Our honest regret for not expressing appreciation to sooner.

Thanks so much for giving everyone such a brilliant opportunity to read from this website. It is often very awesome and full of a good time for me and my office mates to search your web site not less than three times in a week to read through the fresh things you have got. Of course, I am usually motivated with the unique tips you serve. Certain 1 areas in this posting are definitely the best we have all ever had.

Thanks for your own hard work on this blog. My mom delights in carrying out research and it’s really easy to understand why. Most of us hear all about the powerful ways you give invaluable things on the website and as well as improve contribution from others on this point plus our own simple princess has always been understanding so much. Enjoy the remaining portion of the year. You are doing a glorious job.

My spouse and i have been so satisfied that Albert managed to complete his investigation while using the ideas he acquired in your blog. It’s not at all simplistic just to continually be handing out concepts which people might have been making money from. So we consider we have got you to thank for this. Those explanations you have made, the straightforward blog navigation, the friendships you help engender – it is mostly awesome, and it’s really assisting our son and the family understand that matter is enjoyable, and that is highly mandatory. Many thanks for the whole thing!

I want to show some thanks to the writer for bailing me out of this predicament. After searching throughout the world-wide-web and meeting solutions that were not helpful, I figured my entire life was done. Living minus the approaches to the difficulties you’ve fixed as a result of your entire short post is a serious case, and the ones that could have badly damaged my entire career if I had not come across your web site. Your good natural talent and kindness in taking care of everything was tremendous. I don’t know what I would’ve done if I had not come across such a stuff like this. I can also at this time relish my future. Thank you so much for this high quality and effective guide. I will not be reluctant to suggest your site to any individual who should receive direction on this topic.

I truly wanted to write down a simple note to be able to express gratitude to you for all the nice ideas you are placing at this website. My rather long internet lookup has at the end been recognized with useful facts and strategies to go over with my relatives. I would claim that many of us site visitors actually are very much fortunate to live in a fine website with very many special professionals with beneficial tactics. I feel truly blessed to have used your entire webpage and look forward to really more exciting times reading here. Thank you once again for all the details.

Fantastic post.Much thanks again. Great.

I not to mention my guys have already been reading through the great points from the blog while quickly got a horrible feeling I had not thanked the web site owner for those techniques. My ladies appeared to be excited to read them and now have certainly been using these things. We appreciate you truly being really accommodating and also for obtaining varieties of important tips millions of individuals are really desperate to be aware of. My very own honest regret for not expressing appreciation to earlier.

I have to express my gratitude for your kindness for those people that have the need for help with this important area of interest. Your personal dedication to passing the solution all around turned out to be pretty interesting and have constantly made workers much like me to get to their aims. Your own informative tips and hints indicates a lot to me and even further to my colleagues. Thank you; from all of us.

Thank you so much for providing individuals with such a superb opportunity to check tips from here. It really is so enjoyable and as well , stuffed with a good time for me and my office acquaintances to search your blog particularly three times a week to find out the latest tips you have got. And indeed, we’re certainly contented for the unbelievable concepts you serve. Certain 4 tips in this post are truly the most efficient I have ever had.

I wish to get across my respect for your kindness supporting persons that actually need assistance with your subject matter. Your special dedication to getting the message all over came to be certainly powerful and has encouraged most people like me to reach their pursuits. Your personal interesting guideline can mean a lot a person like me and much more to my fellow workers. Thanks a ton; from everyone of us.

I simply wanted to jot down a simple message to express gratitude to you for all the superb tips and hints you are giving on this site. My extended internet investigation has finally been paid with extremely good facts and techniques to talk about with my close friends. I ‘d suppose that we readers actually are very much lucky to live in a good website with so many wonderful professionals with very helpful solutions. I feel pretty blessed to have used the web pages and look forward to really more enjoyable moments reading here. Thank you once again for everything.

I definitely wanted to send a small note so as to thank you for all of the awesome points you are giving here. My particularly long internet look up has now been rewarded with excellent facts and techniques to share with my colleagues. I ‘d point out that many of us site visitors actually are really endowed to be in a fabulous site with so many special people with insightful techniques. I feel quite fortunate to have encountered your web pages and look forward to many more cool moments reading here. Thanks a lot again for all the details.

I as well as my buddies were studying the excellent suggestions found on your website then before long I got a terrible suspicion I never thanked the website owner for those secrets. My men came passionate to study them and already have without a doubt been loving these things. We appreciate you simply being well thoughtful and then for considering some essential subject areas most people are really wanting to be aware of. My sincere apologies for not expressing appreciation to sooner.

I wish to express thanks to this writer just for bailing me out of this problem. After surfing throughout the search engines and coming across recommendations that were not beneficial, I figured my life was well over. Living without the presence of answers to the issues you have sorted out as a result of your good article content is a crucial case, as well as ones which might have badly affected my career if I had not discovered your web page. Your main understanding and kindness in controlling everything was tremendous. I’m not sure what I would’ve done if I had not come upon such a subject like this. I can at this point look ahead to my future. Thanks a lot so much for this skilled and sensible help. I won’t hesitate to endorse your web page to any individual who will need direction about this topic.

Thank you a lot for providing individuals with an exceptionally terrific opportunity to discover important secrets from this site. It can be very good plus stuffed with fun for me and my office fellow workers to search your web site on the least 3 times in 7 days to read through the latest items you have. And of course, I’m so certainly happy with all the gorgeous hints you serve. Some 4 facts in this posting are rather the most suitable we’ve ever had.

I actually wanted to write down a small message so as to appreciate you for those remarkable techniques you are writing at this website. My long internet look up has at the end been honored with excellent knowledge to exchange with my company. I would suppose that most of us site visitors are unequivocally lucky to be in a perfect network with very many awesome individuals with helpful methods. I feel very fortunate to have discovered your entire web pages and look forward to some more awesome moments reading here. Thanks a lot once more for a lot of things.

My husband and i felt quite thrilled Ervin managed to finish off his investigation through the ideas he made when using the weblog. It is now and again perplexing to just find yourself making a gift of guidance many others may have been trying to sell. And we also realize we have got the website owner to give thanks to for that. The most important explanations you made, the simple blog menu, the friendships you can make it possible to create – it’s most terrific, and it’s really aiding our son and our family know that this content is amusing, which is pretty important. Thanks for the whole thing!

Add a comment

*Please complete all fields correctly

Related Blogs

Posted by Liesel Schmader |
Dear Kate
Dear Kate, I confess that I did not know a whole lot about you before your death. However, I felt like I knew you, through your namesake brand. The colours...
Posted by Liesel Schmader |
Retail: “Innovate or Die!”
Why are retailers struggling to reinvent themselves and their industry when the existential threat seems so clear? If the battle cry truly is "innovate or die," why are so many...
Posted by Liesel Schmader |
Will Michael Kors Trip Jimmy Choo?
The Feast of Jimmy Choo | Photo: Crystalblog LONDON — A few years ago, Michael Kors (NYSE:KORS) completely exhausted and devalued its namesake brand when it opened countless stores and made...