LONDON & NEW YORK — Condé Nast announced Tuesday morning that Style.com will discontinue operations and redirect to Farfetch.com, effective immediately, Timeless Trademark™ has learned. Condé Nast and Farfetch have initiated a strategic partnership, which will provide a best-in-class content-to-commerce shopping experience.
Condé Nast, a premier content provider, and Farfetch, a leading global platform for fashion, will connect Condé Nast’s online and social media content to leading brands, in real time. The initiative will begin with Vogue and GQ, and expand throughout the portfolio over time.
Both houses have a lot to offer. Condé Nast has a portfolio of exclusive titles — including Vogue and Vanity Fair — in 29 markets, across multiple platforms, with an audience of 340 million persons. Farfetch sources inventory from over 200 brands directly and over 500 luxury boutiques worldwide, offering nine language options and same-day delivery in twelve cities.
Through this partnership, readers will be able to browse and shop Condé Nast’s content, further commercialising the portfolio.
In addition, Jonathan Newhouse, Condé Nast International Chairman and Chief Executive, will join Farfetch’s Board of Directors.
José Neves, Founder and CEO of Farfetch, stated, “We have long felt that inspirational content is a natural part of any luxury shopping experience. In the same way as we empower the fashion industry and connect consumers with the world’s best brands and boutiques, we want to connect them with outstanding content. This global partnership with Condé Nast will significantly augment the retail experience for our customers, and we see it as a natural step in Farfetch’s approach to commerce and our strategic vision to connect those who create fashion, curate fashion and develop fashion content. Farfetch’s DNA is about partnering with those who are the best in their fields, and Condé Nast is one of the world’s best content providers. I am also thrilled that Jonathan Newhouse will be joining our Board of Directors.”
“As an early investor in Farfetch, this partnership is the next step in our evolving business relationship. It further unites two leaders in their respective sectors, combining best-in-class content with the world’s leading online luxury shopping destination. This is an industry defining collaboration, and I am very pleased to be joining the Board of Farfetch,” noted Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International and newly appointed board member of Farfetch. Newhouse added, “I would like to take this opportunity to thank the entire Style.com team for their dedication, energy and commitment.”
Natalie Massenet, Co-Chairman of Farfetch, said, “We are thrilled to be partnering with Condé Nast. Since 1999 I have believed in the importance of combining content and commerce in order to elevate the digital shopping experience. Content educates, entertains, and inspires purchases which is crucial in the customer journey of discovery. We have long admired the depth, breath and sophistication of Condé Nast’s international reach and are excited for Farfetch to partner closely with Conde Nast. For the consumer this will be a joy to move from inspiration to transaction at any time and any place. And for the brands and international boutiques that have always partnered with Condé Nast this will further enhance their presence in Conde Nast’s media. It will be thrilling to develop the next evolution of content and commerce with Anna Wintour and all the brilliant talented minds at Condé Nast.”
Anna Wintour, Artistic Director, Condé Nast, added, “I’ve always believed that what sets Condé Nast apart is our voice and our vision. Partnering with Farfetch only enhances that, and brings a new dimension to all that we offer the world.”